CT LM108Oct11 · case LM108Oct11
competitiontribunal south africa fax form to R Labuschagne fax 021 424 1688 Bowman Gilfillan Inc Legal Services 44283 Competition Commission ref 88/LM/Oct11 date 19 January 2012 from Lerato Motaung pages 5 (including this page) re Reasons This message is intended only for the use of the addressee and may contain information that is privileged and confidential. If you are not the intended recipient, you are hereby notified that any dissemination of this communication is strictly prohibited. If you have received this communication in error; please notify us immediately by telephone. Attached please find the Tribunal’s reasons for decision in the above matter. CC: Lerato Monareng - 43088 3" Floor, Mulayo, the dti Campus, 77 Meintjies Street, Sunnyside, Pretoria & Private Bag X24, Sunnyside 0132 Tel: +27 (12) 394 3300 Fax: +27 (12) 3940169 Email: ctsa@comptrib.co.za Website: http:/Avww.comptrib.co.za x ¥-¥ Communication Result Report ( 19 Jan 2012 10:13) x x po Date/Time: 19 Jan, 2012 10:01 File No. Mode Destination 0800 Memory TX 10214241688 5 OK lerato 44793 Ok Reason for error E, 1} Hang up or line fail E.2) Busy E. 3) No. answer £.4) No facsimile connection E.5) Exceeded max. E-mail size . Gompetitiontriburral venmah oftien . to ©. Rlabuschagne fax 021 424 1688 Bowman Gilfilan lac : Legal Services 44283 Competition Commission a ref: BS/LMVOct11 date ‘18 January 2012 frome Léralp Motaunig "pages. -’ 4 {Including this page) re . - Reasons ‘This message is intended only-forthe use of the addressee and may contaln Informationthat Is privileged and confidential, ITyou are not the infended recipien|, you are hereby notified Urat any dissemination of this communication je strictly profited. Iyou have meeeled thls, _ sommunication [n error; please notly ua immediately by telephone. : Altached please find the Tribunal's reasons for décision In the above matter. CC: Lerato Monareng’: 43088 3° Flor, Mulayo, the oti Campur, 77 Meingjies Street, Surmyside, Pretoria. $3 Private Bag X24, Sunnysiie 0132 Tel:-+27 (12) 3943300 Fave +27 (12) 2940169 Binal: ctsagtcomptib.co.za Webra: hitp:vanw.comphi.co.za Page Not Sent epripetitzontribunal Voeth africa COMPETITION TRIBUNAL OF SOUTH AFRICA Case No: 88/LM/Oct11 In the matter between: HITACHI DATA SYSTEMS EUROPE HOLDINGS BV PRIMARY ACQUIRING FIRM And SHODEN DATA SYSTEMS (PTY) LTD PRIMARY TARGET FIRM Panel : Norman Manoim (Presiding Member) Yasmin Carrim (Tribunal Member) Andreas Wessels (Tribunal Member) Heard on : 14 December 2011 Order issued on : 14 December 2011 Reasons issued on : 18 January 2012 REASONS FOR DECISION Approval
[1]On 14 December 2011 the Competition Tribunal (‘Tribunal’) approved the large merger between Hitachi Data Systems Europe Holdings BV and Shoden Data Systems (Pty) Ltd. The reasons for approving the proposed transaction follow below. Parties to the transaction
[2]The primary acquiring firm is Hitachi Data Systems Europe Holdings BV (‘HDSEH’), a private company incorporated in the Netherlands and a wholly owned subsidiary of Hitachi Data Systems Corporation (“HDS”). HDS is a private company incorporated in the United States of America and wholly owned by Hitachi Limited (“Hitachi”). Hitachi is a public company that is not controlled by any single shareholder.
[3]The primary target firm is Shoden Data Systems (Pty) Ltd (“SDS”), a private company incorporated in terms of the company laws of the Republic of South Africa. SDS does not directly or indirectly control any firm based in South Africa. Transaction and rationale
[4]The proposed transaction will be implemented in terms of a suite of transactional agreements. in terms of the Share Sale Agreement, Opiconsivia Trading 209 (Pty) Ltd (“Bidco”) will acquire 100% of the issued share capital in SDS. Trough implementation of the proposed transaction SDS will become a wholly owned subsidiary of Bidco. 87.45% of the share capital in Bidco will be held by Opiconsivia Trading 210 (Pty) Ltd (‘Holdco”), a wholly owned subsidiary of HDSEH.
[5]HDSEH wants to sell its products directly into South Africa rather than indirectly through a single partner and is of the view that the acquisition of SDS is the best way to achieve this objective. The acquisition of SDS also provides a foundation for HDSEH to expand its business operations.
[6]The sellers of the primary target firm wish to realise their investment. Activities of merging parties
[7]Of relevance to the competition assessment of this transaction is that HDS is active in the manufacturing and supply of a range of data storage systems and software. HDS supplies its IT products through its selling arm HDSEH. It does not sell products directly into South Africa but supplies data storage equipment and software through SDS, its sole value added reseller in South Africa.
[8]SDS, through its strategic partnerships with global technology firms such as HDS, operates in the broad information, communications and technology (ICT) market. SDS does not manufacture any products; it focuses on the sale and distribution of storage solutions and also supplies server solutions and information technology services (mainly storage and server administrator services) to customers located throughout South Africa and several other African countries. Competition assessment
[9]There is no horizontal overlap between the activities of the merging parties.
[10]As stated above, the primary acquiring firm and its subsidiaries are active in the upstream market for the production and supply of data storage solutions and software. SDS distributes data storage and server solutions. The proposed transaction therefore involves the acquisition by a component manufacturer of its sole value added reseller in South Africa and thus constitutes a vertical merger.
[11]The Competition Commission (“Commission”) concluded that the vertical integration that arises due to SDS reselling or distributing Hitachi products is unlikely to result in any foreclosure concerns in relation to either upstream original component manufacturers or downstream resellers of the relevant {T products. From a potential input foreclosure perspective the Commission’s market investigation confirmed that SDS is the sole reseller of Hitachi products in South Africa. Furthermore, there are alternative upstream suppliers of storage solutions and software including EMC Corporation, IBM and Hewlett-Packard. There are also a number of other participants in the downstream distribution market including Dimension Data, BCX, Datacentrix, Bytes and TCM.
[12]We agree with the Commission’s above vertical assessment of the proposed transaction. Public interest
[13]The proposed transaction will have no adverse effects on employment" and does not raise any other public interest concerns. Conclusion
[14]We approve the proposed transaction without conditions. Hh J 18 January 2012 ANDREAS WESSELS DATE Norman Manoim and Yasmin Carrim concurring Tribunal researcher: Thabo Ngilande For the merging parties: | Bowman Gilfillan For the Commission: Lerato Monareng ' See pages 11, 53 and 76 of the record. 4
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