CT LM082Oct12 · case LM082Oct12
GF competivontribunal Pouth afetea COMPETITION TRIBUNAL OF SOUTH AFRICA Case No: 88/LM/Oct12 015693 In the matter between: Humulani Investments (Pty) Ltd Acquiring Firm And MacNeil (Pty) Ltd Target Firm Panel : Yasmin Carrim (Presiding Member), Takalani Madima (Tribunal Member) Medi Mokuena (Tribunal Member) Heard on : 21 November 2012 Order issued on : 21 November 2012 Reasons issued on : 03 December 2012 Reasons for Decision Approval
[1]On 21 November 2012 the Competition Tribunal (“Tribunal”) approved the merger between Humulani Investments (Pty) Limited (“Humulani”) a subsidiary of Invicta Holdings Ltd (“Invicta”), the primary acquiring firm, and MacNeil (Pty) Ltd (“MacNeil”), the primary target firm.
[2]The reasons for approving the proposed transaction follow below. Parties to the transaction
[3]The primary acquiring firm is Humulani, a company incorporated in terms of the laws of the Republic of South Africa. Humulani is an operating holding company of all the Invicta’s operations and does therefore not conduct any business activities.
[4]Of relevance to this transaction is that Invicta has business operations, one of them being Tiletoria Cape (Pty) Ltd (“Tiletoria”), which is an importer and distributor of tiles and related sanitary ware in the Western Cape, Gauteng and KwaZulu-Natal (“KZN”).
[5]The primary target firm is MacNeil, a firm duly incorporated in terms of the laws of the Republic of South Africa. MacNeil operates in the building material industry, through its supply of products such as taps, sanity ware, tools and adhesives, laminated flooring products, plastic geysers, copper tubing fittings, doors and timber products and glass bricks. Proposed transaction and rationale
[6]From Humulani’s perspective, the proposed transaction — will complement its management skills and will create economies of scale and efficiencies through supply chain optimisation. Humulani submitted during the hearing that the proposed transaction will provide them with growth and expansion into the Southern African market.'
[7]According to MacNeil, the proposed transaction will provide the capital which will add to its growth and expansion into African markets. The relevant market and the impact on competition
[8]There is a horizontal overlap in the activities of the merging parties in relation to the market of building materials. See transcript page 4. 2
[9]Although there is vertical overlap in the activities of the merging parties, the Commission confirmed that such overlap is of little significance and as a result, will not have any negative impact on competition in the relevant market.
[10]The Commission’s assessment of the market confirmed that post merger the merging parties will have a market share of less than 15% in the KZN, Gauteng, and Western Cape regions collectively, in the market for the retail of building supplies, hardware and related products.°
[11]It is evident from this, that the merging entities post merger, will face sufficient competition from other competitors in the market.
[12]Therefore, we conclude that the transaction is unlikely to substantially prevent or lessen competition in any relevant market. Public Interest
[13]The merging parties submitted that the proposed transaction will not result in any job losses and as a result will have no impact on public interest.* CONCLUSION
[14]We unconditionally approve the merger. NK) \ UN 03 December 2012 Yasmin Carrim DATE Medi Mokuena and Takalani Madima concurring. Tribunal Researcher: Caroline Sserufusa For the merging parties: Jacqueline Roos and Kevin Diab For the Commission: Dineo Mashego ? See transcript page 3. > See transcript page 3. “ See transcript page 3. 3
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