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Competition Tribunal · 30 July 2014

LibertyHoldings LibertyHealth

CT LM045Jul14 · case LM045Jul14

CourtCompetition Tribunal
Handed downWednesday 30 July 2014
CitationCT LM045Jul14
Case numberLM045Jul14
CoramTakalani Madima, Anton Roskam, Fiona Tregenna

The judgment

The court's own file

campetiientriounal week a fetes COMPETITION TRIBUNAL OF SOUTH AFRICA Case No: 019158 In the matter between: LIBERTY HOLDINGS LIMITED Primary Acquiring Firm And LIBERTY HEALTH HOLDINGS PROPRIETARY LIMITED Primary Target Firm Panel Heard on Order Issued on Reasons Issued on : Dr Takalani Madima (Presiding Member) : Anton Roskam.(Tribunal Member) : Prof Fiona Tregenna (Tribunal Member) : 30 July 2014 > 30 July 2014 : 27 August 2014 Reasons for Decision Approval

[1]On. 30 July 2014, the Competition Tribunal unconditionally approved the merger between Liberty Holdings Ltd and Liberty Health Holdings (Pty) Ltd.

[2]The reasons for approving the proposed transaction follow. Parties to transaction Primary acquiring firm

[3]The primary acquiring firm is Liberty Holdings Ltd (“Liberty”) which is a public company listed on the Johannesburg Stock Exchange Limited (“JSE”) with its largest shareholder being the Standard Bank Group Limited. Liberty controls Liberty Health Holdings, Eq-Fin (Pty) Ltd and STANLIB Ltd, amongst others. Primary target firm

[4]The primary target firm is Liberty Health Holdings (Pty) Ltd (“Liberty Health’) which is jointly controlled by Liberty (74.9%) and the NHA Trust (“NHA’) (25.1%). Liberty Health controls the following firms: e Unique Payment Services (Pty) Ltd; e Neil Harvey and Associates (Pty) Ltd; e Vinnovations (Pty) Ltd; e Vmed Administrators (Pty) Ltd: e Vmedical Solutions (Pty) Ltd; e Guard Risk Cell Captive; e Main Street (Pty) Ltd; e Liberty Blue Consultancy Limitada. Proposed Transaction and Rationale

[5]In terms of the Sale Agreement, NHA undertakes to seil its 25.7% shareholding in Liberty Health to Liberty. This will result in a change from joint to sole control over Liberty Health.

[8]Liberty submits, as.a rationale for the transaction, that optimisation and synergies can be better achieved in relation to various aspects of shared services if Liberty Health is a wholly owned subsidiary of Liberty. Relevant Market and Impact on Competition

[7]

[9]Liberty is the holding company of various operating subsidiaries engaged in the provision of financial services outside of traditional banking services. Liberty’s product and service offerings include long term insurance products, asset management, property administration and development through its subsidiary Liberty Health, health administration and managed care services. Standard Bank primarily conducts personal and business banking, corporate and investment banking and certain personal and business insurance services. Liberty Health’s business primarily comprises the provision of medical scheme administration services (“Administration Services’). The other services offered by Liberty Health are managed healthcare services and information technology services (“IT”) in relation to the licensing of medical schemes administration software and related IT services. An assessment of the merging parties’ activities found that there is no horizontal overlap in the activities of the merging parties as Liberty does not provide medical scheme services, medical scheme administration services or managed healthcare services. If was further considered whether Liberties incentives would change post-merger as a result of the move from joint to sole control. it is found that even though NHA had joint control, which it held due to the minority protection rights it was afforded, it did not exercise control over key management and strategic decisions. Thus the exit of NHA does not afford Liberty any new management control rights as regards to operational or market-specific conduct. [10} There is further no vertical relationship between Liberty and Liberty Health or beiween Liberty and any of Liberty Health's customers. Therefore there is unlikely to be any incentive for Liberty to foreclose. Conclusion _ I11] In fight of the above i. conclude that the proposed transaction is unlikely to substantially prevent or lessen competition in any of the markets in which the parties compeie in. In addition, no public interest issues arise from the proposed transactions. Accordingly we approve the proposed transaction unconditionally. C 27 August 2014 Dr Takalani Madima DATE Anton Roskam and Prof Fiona Tregenna concurring Tribunal Researcher: Derrick Bowles For the merging parties: Paul Cleland - Werksmans Attorneys For the Commission: Glementine Mahlangu and Seema Nunkoo

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