CT LM025Apr17 · case LM025Apr17
COMPETITION TRIBUNAL OF SOUTH AFRICA Case No: LMO25Apr17 In the matter between: NOVUS HOLDINGS LIMITED Primary Acquiring Firm and ITB MANUFACTURING (PTY) LTD Primary Target Firm Panel : AW Wessels (Presiding Member) : Imraan Valodia (Tribunal Member) : Mondo Mazwai (Tribunal Member) Heard on 214 June 2017 Order Issued on 214 June 2017 Reasons Issued on 110 July 2017 Reasons for Decision Approval
[1]On 14 June 2017, the Competition Tribunal ("Tribunal") approved the proposed transaction involving Novus Holdings Limited ("Novus") and {TB Manufacturing (Pty) Ltd ("ITB").
[2]The reasons for approving the proposed transaction follow. Parties to proposed transaction Primary acquiring firm 13] (4) 8) The primary acquiring firm is Novus, a public company duly incorporated in accordance with the laws of the Republic of South Africa. Novus is controlled by Media24 (Pty) Ltd ("Media24"), which is ultimately controlled by Naspers Limited (‘Naspers”). Naspers is listed on the Johannesburg Securities Exchange ("JSE") and the London Stock Exchange (“LSE”). Naspers controls various firms. Naspers is the holding company fora diversified multinational portfolio of media and e-commerce platforms. Media24 conducts the print media publication business of the Naspers group. Novus is a commercial printing business comprising of ten specialised printing plants and one tissue plant within South Africa that provide a range of printing services and tissue production. Primary target firm (6) M7) (8) The primary target firm is ITB, a private company incorporated in accordance with the laws of the Republic of South Africa. ITB is controlled by various trusts (‘the Stewart Family Trusts"). ITB controls Plaslope (Pty) Ltd ("Plaslope") which is duly incorporated in accordance with the laws of the Republic of South Africa. The Stewart Family Trusts control Molakai Investments (Pty) Ltd ("Molakai") and Monospec (Pty) Ltd ("Monospec), henceforth to be referred to as “sister companies’. The sister companies are not directly controlled by ITB, although they are owned by similar shareholders as ITB. As part of the proposed transaction, the businesses of Molakai and Monospec will be transferred to and absorbed by ITB, and will thus form part of the ITB Group being acquired in this transaction. ITB and its subsidiary manufacture and supply flexible packaging solutions to intermediate and end users. The sister companies are also active in plastic packaging. Proposed transaction and rationale 19]
[10]111] On completion of the proposed transaction, which comprises several steps,’ Novus Packaging, a special purpose vehicle wholly-owned by Novus, will hold all of the issued shares in ITB (also see paragraph 7 above). Novus submitted that it aims to diversify its revenue stream away from print. ITB submitted that the Stewart Family has undertaken to exit the business and is of the belief that the new owner will be able to grow the target business effectively. Impact on competition
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[14](15} As stated above, Nowus offers printing solutions for newspapers, magazines, retail inserts, commercial material, labels and books, whereas ITB supplies flexible packaging solutions. The Competition Commission ("Commission") further submitted that ITB's printing facilities can only print on flexible food packages. Although Novus owns a single gravure printing machine that is capable of printing on flexible packaging film, this machine is not suitable for printing food labels as the underlying layer of the material used in the label and the ink that is used could migrate into the packaging and impact the food. Printing on food packaging is the primary business of ITB. After considering the activities of the merging parties the Commission ultimately concluded that there is no horizontal overlap between the activities of the merging parties since they do not offer products or services that can be considered interchangeable by customers or consumers in South Africa. ‘The Commission also found a minor vertical relationship between the merging parties since Plaslope used to supply plastic bags in which one of the publications printed by Novus was inserted. As stated, the Commission concluded that this relationship was a minor one that is unlikely to result in any post-merger foreclosure concerns. ' See Commission's Report, pages 7 and 8.
[16]Given the above, the Commission concluded that the proposed transaction is unlikely to substantially prevent or lessen competition in any market. We concur with the Commission's conclusion. Public interest
[17]The merging parties confirmed that the proposed transaction will have no negative effect on employment in South Africa.”
[18]The proposed transaction furthermore raises no significant other public interest concerns? Conclusion
[19]In light of the above, we conclude that the proposed transaction is unlikely to substantially prevent or lessen competition in any relevant market. In addition, no Public interest issues arise from the proposed transaction. Accordingly, we approve the proposed transaction unconditionally. oe 10 July 2017 Mr Al fessels DATE Prof. Imraan Valodia and Ms Mondo Mazwai concurring Case Manager: Kameel Pancham For the merging parties: Tamara Dini of Bowman Gilfillan For the Commission: Rakgole Mokolo ? Merger Record, pages 16 and 70. * See Commission's Report, pages 17 and 18. Also see Transcript, pages 7 and 8.
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